Having a background in residential interior architecture, I specialize also in commercial design, mainly for trade-fair purposes. Over the years I’ve experienced many situations confirming that a stand should not only “stand out”, but it should be also designed for the people managing the space. Staff members can guarantee inviting a bigger audience to their stand when working in a place where they feel good and devoted to the brand they’re presenting. Sky is the limit when it comes to commercial design. Only two drawbacks – budget and land area.